Brand Builders Group - Jeremy Weber
Podcast Summary
This is episode #59 with Jeremy Weber, founding member and director of Brand Implementation at Brand Builders Group. In this episode, you are going to learn an incredible morning routine to center yourself and stay aligned. You will also learn how to grow your influence using your personal brand, whether you're an entrepreneur or within a company, and how investing in executives with personal branding increases their happiness and drives business results.
Jeremy is also the founder of 7024 Ventures and he has held multiple leadership and strategic positions focusing on bismuth growth. He's also a technology expert. Enjoy the show!
Contact Information for Jeremy Weber
Brand Builders Group Website: https://brandbuildersgroup.com/
Schedule a Strategy Call with Jeremy: https://freebrandcall.com/jw/
Transcript
Tia Graham: Hi, Jeremy.
Jeremy Weber: Hey. Hi, Tia. Good to be with you as always.
Tia Graham: Good to see you too. We talk so often, but I'm very excited that we are doing this different format where I get to interview you today and share with my audience, but I know I'm gonna learn a lot from you today, even though I know you pretty well.
Jeremy Weber: Well, I think I always learn something from you, so it's, it's good. Good to hear that it's, uh, a mutual exchange of insights and wisdom. So that's obviously, that's the beauty of getting to do what we do. We get to work with awesome people and help them, help more people, but also learn from them.
Tia Graham: Yes, yes. We're very, very lucky. So, um, as you know, uh, the first step in my Be a Happy Leader methodology is start with you. I truly believe that you cannot be an extremely successful person, extremely successful leader in fulfill your potential if you are not well, and if you don't prioritize your happiness.
And I've heard you say little bits and pieces about things, but I, I definitely wanna learn more. When you think about your personal wellbeing, and I will preface this by saying for everyone listening, Jeremy is a very, very busy executive leader. He has a family, uh, whether it be people, technology, a lot going on, highly productive and does a lot, every single day .
Just wanna preface with that. So my question is, how do you prioritize and take care of your wellbeing and your happiness? What do you do that helps you?
Jeremy Weber: Yeah, I mean, it's a great question and I'll, I'll be the first to say. I, I have not always done a good job at this and, um, still there's lots of room for improvement. Um, and I go back, I think probably the, the biggest thing that, um, Was probably a wake up call for me. You know, I've, I've always been somebody from the, you know, early into college and then kind of had, um, I was just really passionate about what I was studying and in technology and just, I loved what I did. Right? And we all know how important it is to love what you do, where it doesn't feel like work, right? Yeah. Um, but that naturally for me, led to putting a boatload of time into stuff like overextending myself and, um, and I didn't always like, take care of myself, frankly, like just worked all the time. And I don't even know if I told you this, um, but um, back in, I think it was 2006 I got diagnosed with cancer and it was like, um, yeah.
And so it was funny. I always remember it because, um, my wife and I, Jane, we were about it. It was, it was right when our, I had, I was diagnosed and then I had a procedure to try to like deal with everything. Um, and instead of going on our honeymoon, it was the year we got, got married instead of going on our honeymoon, we were hanging out, I was recovering from a procedure. Right. And so that's why I always remember it was the same year we got married, but you know, that was, uh, if I think back to that time, I was just like working, I was like working a whole lot. I wasn't really eating right. I wasn't exercising regularly.
And I was somebody that fitness is, you know, I played soccer in college, you know, I've always been, you know, fit. But whenever I got outta school, you know, I just, I was all in on my career and um, and. and obviously didn't have good balance and...
Tia Graham: Let me ask you, let me ask you, when you said working all the time, can you gimme a ballpark of how many hours you were working a week, would you say, during this time?
Jeremy Weber: Yeah. Well, so what's interesting is during this time I had, I had my full-time job, which I started off outta school in the public sector, so actually worked for the state of Tennessee and was kind of, Architecting big like enterprise systems. So I was in the technology field, but in addition to working that, which you know, would be your typical, you know, get there early at 7, 7:30, get off at 5:00 or whatever, I was, uh, I saw this business opportunity and was, had spun up my own business and I was developing some software around this tech, this idea, um, you know, and basically was putting in hours at night too. So you know, we talk about whatever, and I wouldn't eat lunch, you know, I wasn't good about taking breaks for lunch. It was just like grind through lunch. The typical things that like, oh, I don't need to worry about that. I'm just go, go, go. Right. And that eventually catches up with you.
So it's who knows, like how much directly correlated, you know, I mean, like, there's always, um, questions about that for sure . But there's no question that the way, you know, the way I was living my life had some impact on that. And you know, that was a big, a big wake up call for me early. Um, and, and it wasn't like, oh, that happened and wake up and I was perfect afterwards.
It's continued to be a journey, but I think that was the first time early on in my career, and this was 2006, this, it's been a little bit now, um, that it was like, boom, this is, this is serious and you gotta make sure you take care of yourself so you can, uh, ultimately take care of everybody else, you know?
Tia Graham: And so, if you think about, maybe we look at last year, right? Of, or, you know, even the last like six months, can you share with everyone listening morning during work, after work evening, and if, and, and you think about, you know, when I think of happiness, of course I, I look at it from the lens of the science of happiness and it's spiritual wellbeing, you know, you're taking care of your mind, your body, your relationships, you know, having your, oh, you know, having your brain grow, your emotional wellbeing. Um, can you talk, talk about whether it be how you think, you know, things that you do that are supporting you to, to feel well.
Maybe start with the mornings. I'm very curious about, you know, mornings to start there.
Jeremy Weber: Yeah, I, I would say, um, so kind of on the back end of that wake up call and just trying to get into better balance, uh, one thing that I've been doing for probably. You know, six, seven, you know, eight, eight years now, like it's, it's been a minute is my morning routine and it's evolved. But I would say that that is kind of the, the foundation of my day and probably the foundation of my self-care routine, um, is how I start my day and it's evolved. Like that's one thing I would say is pay attention to what you're doing and when it feels like you're kind of like going through the motions, you probably need to change it up a little bit, right? And so that morning routine has had many, many variations, um, you know, and evolved a lot over the years, but, right now the easiest way to think about it is it, it consists of, you know, prayer time. So, um, you know, I'm a believer in and go to church and, and all that. And, um, you know, whatev whatever your mode of operation may be.
Um, you know, I'm not gonna judge, but, you know, that's important for me, my faith, and so, You know, we have, I'm part of a discipleship group at our church, and it's other guys, it's like five of us. And, and we support each other, hold each other accountable. And so there's a little bit of time just getting into the word.
So it's like maybe a, a little bit of, um, scripture and some prayer around that. That's, uh, part of my routine. And then I ultimately get into, um, , you know, my meditation to have about a 10 minute meditation routine, um, that is really just designed to, you know, keep me, uh, you know, mindfulness, right? To keep me present. And, and I started off doing just kinda like your typical meditation body scanning and stuff, and kind of found that, hey, that that wasn't really cutting it . Like it was fine, it was a good start and and evolved, and evolved to where now the meditation is a, is a combination of a few different things.
Uh, so breathing, so I do box breathing is the technique I use to really try to lower my heart rate. And, um, and I've just found, I've done different types of breathing, but the box breathing, if I don't know you, you probably familiar, but it's the, the, the pauses, right? Like the inhales , the pauses, the exhales, the pauses.
That was kind of like a big, um, I saw a big difference when I started using that as my breathing technique. So it' s that breathing pattern with a combination of, um, body scanning. So actually visualize the oxygen coming in and going down my, you know, right leg and then out, you know, then my left leg, right arm, left arm right. So I'm kinda breathing through different parts of my body just to help me focus i n word, pray. Um, and the visualization of that helps me. Yeah. I forget it's maybe monkey mind, like the concept of monkey mind and there's an author that has a, yeah, I forget the author. But, um, but that idea of how do you, how do you align or focus as many of your senses as possible around something and it reinforces or helps you from like your mind scattering right?
And, and going other places. So that idea of visualizing the oxygen coming in, like that's a key part of that too. . Um, but what's cool is, so in addition to breathing and kind of this body scanning is a set of affirmations and that's kind of like what, um, I'm kind of speaking truth and some of that truth is, um, biblical, like scripture based truth and others just like good affirmations about truths that I need to remind myself of. So I'll mix those up based on. Whatever is, um, whatever I need to be telling myself at any, there's, there's certain that are just foundational truths, more of the biblical ones that, you know, that I don't mix up so much, but other ones, I'll, I'll mix it up a little bit, but that's been really cool is that as I'm breathing in and, and visualizing that oxygen, it's, it's speaking, I'm not saying it out loud, but it's those affirmations and just speaking that over my body and, and, um, and just reminding myself so that takes me about 10 minutes and I use the CALM app, but it's just, you know, self-guided. Like, it's just, yeah. My, my noise is like the beach, you know, crashing waves like so, um, so I use calm, but it's just 10 minutes of the beach, kind of that noise in the background.
And I do that, that combination of breathing and scanning and, and visualization and affirmations and, and that's, that's been pretty foundational for me. It's, that's probably the one part of my morning routine that has been, uh, even though it's changed over the years, it's been kind of a core component and it just, keeps me present.
Tia Graham: I love how much detail you went into because for anyone listening that isn't doing it consistently or it feels like they can't, like you just described a whole experience that, that someone can, can take and use and do you ever pause, this is, I'm just curious, do you ever pause at different parts of the day for breathing?
Not so much like a point, like not everything you're doing in the morning, but do you find that you use mindfulness at all during the day or do you feel like you have this foundation in the morning and, and it kind of carries you through?
Jeremy Weber: Uh, I should, that I don't, is the quick answer. Um, yeah, but I should, like, I, I think that what I try to do is I, I try to hold on to some of these kind of, um, like the box breathing as being one thing is if I feel like a little anxious throughout the day, like I try to just be a little more intentional about my breathing. Yeah. But I don't, I don't really step away and do more of like, um, meditation, do more of the formal meditation session. I'm sure it would bring value, but I've just found that, you know, when I, when I set kind, when I get my mind right and kind of prime myself in the morning, that I, I've got a pretty good foundation for the most part to be able to navigate the day. Um, and then the, the last thing, a little thing I would say that I've tried to add on in the mornings and, and I'm not, Like I said, there's none of these are perfect, right?
There's always room for improvement. And for a long time I've always wanted to be more intentional about journaling. And, um, and so I've got a journal. Jane got me this really nice leather bag, you know, like, uh so I got it. And, and I'm, I'm pretty good with it. But it's like, that's the one thing is I'm intentional about, um, with my meditation, not just taking control so much, it is something I had to learn is like, yeah, speak affirmations and what you think you need to hear, but create space for God or whoever to kinda speak to receiving. Exactly. So the last part, you know, probably minute or so of the meditation is just the breathing over the full body, but just trying to listen and be aware for whatever, you know, God, God wants to tell me. And um, and so then rolling into, um, journal time after that and just if there's some reflections or some things that came to mind or just gratitude, like, so I don't have like a super dialed in kind of approach to the journaling, but it's something I kind of do and wanted.
Tia Graham: Do you have an intention around it ? I journal but it's not right. I, and I, it's not very long, but I don't do it right after, cuz I also meditate first thing in the morning. Um, but I love that idea of just receiving and then writing right after that. I think that it's like you're downloading without anything else in life or work coming at you, you know, that it's like, that's fluid.
I think that would be, I think that's super helpful for, for any busy human.
Jeremy Weber: Yeah. Um, and the, the thing I would say is the, um, life is so busy that there's these signs, like these little things that when you really take time to just call, you know, like clear your mind and stuff. Like there's, there's, there's the signs and the reality of life, the ups and downs, right? And just, I've just found it really cool to be able to capture it and look back and see how, you know, God and other people are working in your life when, like, a lot of those things you just forget about. Like, and if you, if you didn't capture it, you don't have a way to go back and be like Oh yeah. Like, I've kind of been here before and I got through it, so like, you know, so it takes time to capture and then takes time to look back. But, you know, I just think our, our minds can only hold so much. And if you don't do that, you, you just forget about a lot of things.
Tia Graham: No, you're making me think So Dr. Tal Ben Sharar who I studied positive psychology with, he talked a lot about like in modern world, we are so fast moving. Obviously everyone knows it and, and we do a lot of thinking and it's a lot of action, right? It's like, think, do, think, do, think, do, think do. And then we sleep and wake up, think, do, think, do, think, do.
But the more reflection that we have, and we take that time, even though we feel like we don't have time, it elevates our thinking and doing, you know, like we become higher versions of ourselves. Um, so I think it's such a good reminder. I am, um, I was actually talking to someone two weeks ago about what is the, um, what is the true value of, um, being still? For Like for a busy, busy executive entrepreneur, you know, we, you know, we know the value of productivity, but what is the actual value, whether it's economic value, health value, marriage value, Of stillness, cuz a lot of us are, if you're type A doers and you be successful, like stillness is like, I could be doing a lot of other things. Like why, why would I do still?
You know, it's hard. Yes. It's, yeah, it's hard, but the, it's such a good, and especially for the start of the year. Oh, I love that you're, that you're talking about this. Okay. We could probably spend the whole day just talking about your happiness. But I wanna switch gears cuz there's other, other pieces that I wanna share with everyone listening.
Jeremy Weber: Hey, can I share one more thing real quick? Like, I think for me the, um, the, the biggest aha was kind of this in, this is common knowledge for you and people that work in your space, but it's like, Yeah, you're, you're trying to get to some destination, right? It's like career success, like what, whatever it is. Like we're driving hard and yeah, for me it was like, you know, taking time to, to be still or focus on myself, you know, like whatever was a distraction from that. And I think for me, when I really aligned and saw that like, hey, like when I take care of myself, right, I'm able to. Move down this career path or like get to this destination, quote unquote.
Right. We know that. We know that there's not some like goal post that keeps moving. Yeah, but, um, but, but you're able to just kind of like, be more efficient in how you get there and get there faster maybe. Um, so it's like, it's all intertwined. And, and I still struggle with that a little bit cuz you have to make decisions each day. Like, and, and like, do I just work more on my to-do list or do I take time to go exercise? Like that's one that I'm not, like, that's one of the things like, I have to do more of it, and I know it. And I'm like in this weird, like, funk with it. And, um, but I just know that like, it's like that multiplier, like when you do it, not only do you feel better, but you show up with, you show up at a better level for everybody.
Work and personal. So, It's just kinda like getting those priorities straight and Yes, and almost like being like, Hey, I'll try it. Okay. Like, I don't get it. I think it's counterproductive, but I'm gonna really lean into it. And then once you see it right, it becomes easier. But it's a work in progress and I think that...
Tia Graham: no, I, I, I wake up some mornings cuz I love waking up before my kids, so I have like an hour and a half before they're awake and, um, and yeah, there's mornings I'm like exercise or work and a and it's like work, you know, there, I mean, if you like your work, like you and I do, it's, it's desirable, it's satisfying, it's fun, it's interesting. And you feel so good to cross stuff off your to-do list. You get that dopamine. You know, all of that. Um, and yeah, of, of making that decision of like no less on the to-do list and I'm gonna go, I'm gonna ride my bike or I'm gonna do, um, Maybe since you're talking about you're in a little rut. So, uh, there is this app, I don't know if I've told you about, uh, it's called, it's the number seven and it has seven minute HITT workouts and um, I learned that a, you know, a seven to 10 minute HITT workout is the equivalent of a 25 minute run. Not like a sprint, but like a jog of what it does to your heart and stuff. So sometimes when I'm like, I have no time, I will literally do a seven minute HITT . And that's all I'll do, but at least it's something, you know?
Jeremy Weber: Yeah. Thank, thank you for the, thank you for the pro tip. I have to, if you, I, I think I can handle seven minutes.
Tia Graham: That's what I tell. I'm like, everyone's got seven minutes. Yes. Yeah. Um, Okay, so your incredible company, which I am a client of and have turned many people onto as well, um, Brand Builders, and I know you have this incredible group of about 30 or so people, and you really have been instrumental in, in having it grow and evolve in addition to working with clients directly is all about supporting people to create and grow their personal brands. And it's for entrepreneurs as well as people in organizations, all industries. There's literally no industry that isn't positively affected by personal branding. Um, but I wanna start off by you just explaining what personal branding is, because I'm sure there's lots of confusion. Not everyone listening knows exactly, but according to you and Brand Builders. Just tell us what personal branding is.
Jeremy Weber: Yeah, it's, and it is kind of a, a foundational question that needs to be answered. Um, and so most people think personal branding is, you know, your social media strategy, or they think it's being a speaker, an author, or they think it's being an online influencer, a YouTuber. Right? And you know, the reality is that personal branding is, is more so a growth strategy for your business, but if you don't have a real strategy to do it right, don't expect to see a lot of growth on the back end of your business. Right? And so I think people think about it's the siloed little things, and it's actually like, no, this is one tool in your toolbox to grow your business. But how do you, how do you take a real strategic approach to it? And so at the core of it, you know, there are a lot of people that are really great at what they do, right? Like they're, they're brilliant, they have great results, right? And if that's the case, you're good at what you do in any industry, you have great results. What we're gonna say is, what's the strategy to make more people, could be consumers, could be strategic partners, could be whoever, we need to kind of like whoever's a priority for you, how do we make more of them know you as the thought leader and expert that you are, know, like, and trust you, right? So how do we scale up awareness of you via your personal brand and use that awareness to drive traffic, drive growth of the business, whatever kind of business you may be in. So there's obviously the, the types of businesses that are more personal brand businesses, like people that are just speakers, authors, kind of influencers. So much of that business is tied up in the individual. Like if the individual goes away, like there's not much to sell, right?
Tia Graham: You think about like Tony Robbins, it's. That's the brand. Yeah.
Jeremy Weber: Exactly. Um, but, and, and we have, some of our clients are definitely those types of businesses, but the bigger segment of our client base is typical businesses, could be small, medium, big businesses where they're saying, what can we do to take one or more of our thought leaders inside our business, people that are really smart and know what they're doing and our client facing, and how do we get them out there more? How, how do we make more of the right people know about them as the experts that they are? Um, and, and use that to again, humanize the business, drive, differentiate ourselves from the competition, and drive traffic and growth back into the business. So that's kind of more of kind of the type of client we work with, but either way, it doesn't matter the type of business, the strategy is the strategy and. Um, so, so yeah, it's cool. We get to work really awesome people and, like we always say like, help them help more people. Um, you know, and use it as a way to just kinda like, you know, drive growth of the business.
Tia Graham: So Yes, yes, yes. I love it. Super helpful explanation and, and definition. So, as you know, the majority of the clients I work with are, um, Medium and large companies, lots of people in the hotel and travel space. Of course, based on my background. So when you think about, uh, an organization that has, um, I mean, I mean obviously sort of, it could be the owner or you know, CEO or president. A lot of that's known as kind of the face of, of a company, right? I think about, you know, who I know like the CEO of Wyndham hotels, or, you know, very well known. But, um, there's also opportunity we were talking about before we hit record about other roles, right? And, and whether it be like a chief marketing officer, or head of head of talent and people, or, you know, VP of sales, et cetera.
Can you talk a little bit about the value of having not just the number one person, have this really strong personal brand?
Jeremy Weber: Yeah, I mean, I think at the end of the day, the, there's this value in, um, having more influence, right? Like maybe you're somebody that influences consumers to buy, or maybe you're somebody that influences strategic partners to partner with you. Or maybe you're somebody that influences intern employees to want to get up and, and come to work each day and do good work, right? Like, so if you're, if you're in a role of influencing people, then, you know, this kind of applies to you and it's not gonna be something that you scale across hundreds of employees, right? There's strategic people that you would take a more tactical approach to doing this, but what's important to understand, you know, before we dive into some of the, the kind of like happiness benefits, which is really what we're here to talk about is like beyond. You know, beyond kind of it's cool to do or whatever, like why?
Like why would a business care about this? And, and there's a few stats I'm gonna look over here to pull 'em, but these are from our, our trends and personal branding, national research studies. So this is real data backed by consumer trends in, in the US. And so, um, it says 72% of Americans are more likely to trust somebody with an established personal brand. And we know that trust is fundamental. I don't care if you're recruiting new people into a business or you're trying to lead people, or you're trying to get consumers to spend more money with you, right? Like whatever role you're in. . Um, if, if you're looking at how you can increase trust and accelerate building trust. Um, you know, building your personal brand directly correlates with that. Um, 82% of Americans agree that companies are more influential if their executives have an established personal brand. Right? So it's kinda like getting at the scenario, more influence and more trust. And then the last one, that's really cool cuz we all know that, you know, at the end of the day, we, we gotta, you know, make sure we're selling things and money is, you know, the finances are working out that 58% of Americans are unwilling to invest more money, right? So spend more money with a brand, um, you know, if they, if they know the individuals behind the brand, right? There's an established personal brand, so at the end of the day, it's a trust accelerator that helps with so many different things. Um, and so that's why companies period need to embrace it and we always like to say it's this idea of not just outsourcing your influence. Like influencer marketing has been around for a while. Yeah. And it'll continue to be part of your growth strategy. But how do you also insource your influence and, and take one or more key people inside your business and, and kind of get them out there more too.
Tia Graham: When a company decides to do this, Talk about the connection between your personal brand and then happiness and happiness, you know, at work and in your career. These two, how these two connect.
Jeremy Weber: Yeah. So, so I love the question. So, you know, there's the obvious just bottom line benefits, which I, I just hit on, but, you know, to be on brand or Arrive at Happy, happy leader, right? It's like, that's really what we're here to talk about. So, um, when I think back to my own journey, like where I've found the most fulfillment is. When I really connect to what I'm doing like, you know, like there, there's a why behind what I'm doing and I feel like purpose, I'm not just Yeah.
Purpose. I'm not being told to do something and I gotta show up and do it. And, and one of the key first steps, right? Of, um, building your personal brand is how do we connect the work to you personally in a more like meaningful way? And you'll continue to, you know, like have the business mission statement and all those things like that, that needs to exist. It'll be there, but. How do we actually go a layer deeper? Yeah. And say that like, you know, what am I excited about doing? We, you know, this, this is our brand DNA , right? Yeah. We say we have to look at the intersection of what the world needs you to be. So you're solving real problems for people. They're willing to pay you money to do it. But you were also designed to do something too, like, and that's the stuff that lights you up and you're just like jump out of bed to do it right. And you don't wanna swing too far in either direction cuz that's not good, right? And too far either way. But when we find that sweet spot, you can really like, know what the company mission is, be aligned with it, but also dig a little deeper into like why this is personally important to you. Like your little niche inside it. And connect the work to something that you're like, man, I was designed to do this. And um, and I feel like it's aligned with the business, but also. Unique to me as an individual. Um, so, so for me that purpose, being able to connect the work you're doing with your why or your purpose, and that takes digging in. You gotta dig into some details and your backstory and all this stuff that we kind of dive into with clients. But I think that's step number one is connecting personally with the work you're doing. Um, yeah. But, but it being aligned with the business is important, right? It's not like, we're Trying to take you off into some different direction that's kinda without you.
Tia Graham: Right. But having you even more connected. And I mean, you also, as you were talking, it makes me think, you know, that when companies do this, and I'm thinking of, cuz I'm, you know, ex sales leader, right? Yeah. Of when a company does this and, and helps you elevate your personal brand connected to the company that you're with, and that there's that alignment and purpose is that, they're investing in you even more, right? They're like, Hey, we wanna help you grow your brand with this company. We believe in you, we think you're amazing. That just, that is super motivating and I would think would also drive loyalty. Not that you think all your executives are gonna leave, right? You're hopefully not. Right, but it's a bit of a, uh, and this is like a, I think a awesome byproduct that just probably happens is. And think if you had your whole executive team doing this, it would make it even stickier than that. You know, everyone's talking about loyalty of like, everyone would just be more, more connected together and, and then the last thing I was thinking is, it's so, I know for me personally, I think it's fascinating to learn everything that you guys teach. You know, it's like, it's like this super cool school and you do it, right? But I learn so much from you, Rory, AJ, everyone. And when you're learning the science of happiness, research shows when you're learning, you're happier, right? So it's also this professional development learning that companies are giving when you're investing in personal learning. Cause it's not something that, you know, everyone's learning in university, right? Yeah. Like. So I think, yeah, all that. I think also, and it connects to happiness too.
Jeremy Weber: Oh yeah. And I wanna dive deeper. It's, it's actually a great segue into that second item you mentioned, which is about retention, right? How do you attract and retain top talent? And, and I think there's no question, like you said, if, if from the top down, you're investing in people. And wanting to help them get out there to have the biggest impact possible. Like, I believe in you. I know you're smart, you, you, you've got great insights, right? Let's, let's let you scale up the impact you can have on, not only on this company internally, but externally on the people we're serving, right? That I think right, goes a long way. Like you're saying. Like how they believe in me and they're willing to invest in me. Now they're doing it because they also see how it helps the company. Right?
Tia Graham: Like I get it, but it's helping them and the company it's helping both.
Jeremy Weber: And so think, think about if you take that retention, uh uh, a layer deeper is, okay, let's say it's leader ish type people that you're doing this with. So if you have more continuity, at the leadership positions, odds are that's gonna create continuity. Downline. Like people come because of the leaders, right. They get recruited in and when there's big turnover at the top, that creates this trickle down, you know, like problem for everybody. So if you have good continuity at the top, you would think you would have better continuity with retention. Definitely downstream. And it's just the culture is more sticky. There's just the relationships you build are there and it's not new, so there's all the overhead that comes with turnover. And so I think that, you know, hey, if, if investing in people, helping them help more people, um, lights them up and, and makes them want to stick around, not only are you gonna keep the best people you have, but you're gonna eventually start attracting new talent in.
Tia Graham: Oh, totally. And internally you were saying also like internally, People are gonna get to know their leaders more, right. As you're sharing stories and, and everything. It's, it's that internal, external.
Jeremy Weber: Well, the last thing, the last thing I wanna say the three, the third key thing I would say with connecting this with happiness is that, you know, for us, this is a big part of our culture and our, our why is, um, we say that once you kind of figure out your uniqueness, right, um, which is kinda that first step. You know, like what's unique about how do I connect personally to the work?
Yeah. Um, we said it's all about like exploiting that uniqueness in the service of other people. And I think when you connect personally with the work and then you approach the work with a service mentality that like, man, I was kind of designed for this and I'm, I've got an opportunity to really get after this and help a lot of people.
Whether you're helping internal people as a leader and or external people, you're solving a problem through the products or services. Right. The company sells. , right? It's like that service mentality and really driving that home on a personal level. Yeah. I think, you know, that like, I mean that's, you know, scientifically proven like it's bigger than you. Like you, you gotta get out with the service mentality.
I think that would be the third key thing is just through the personalization of, of some of the strategy. It, it helps, uh, with that way too.
Tia Graham: So, yes. Well, I can tell how much this, the, the work lights you up and, and brings you happiness and I noticed from knowing you for for several years too. Well, thank you so much for coming on the show. I'm excited for everyone to listen. And what's the best way for people to find you, follow you, learn more about you, and then also Brand Builders.
Jeremy Weber: Yeah, sorry. I think my video got a little cut up. But yeah, the best way to, uh, follow up.
So there's lots of things you can search on the web and find the website, and it's pretty easy to find me on social and find the company. Uh, but what I would say if you, if you're really serious about like, Hey, this was kind of cool and. Man, like there may be an opportunity to kind of like, embrace some of this and get more tactical at this to, you know, for yourself, for your business.
The next, like, the best next step is to take us up. We, we don't do this all the time, but it's like offering a free brand strategy call. So like, if anybody's like, Hey, this is cool, I'd like to have some follow up questions, want to dig deeper into what this might look like. Just, uh, go to freebrandcall.com/jw.
So, um, and you can just request, uh, you know, Tia knows the experience and it's all, it's all value, right? So you can ask your questions. We'll try to figure out like where you at and what you trying to do. Tell us about your business and just try to deliver as much value as we can. And then, If there's an opportunity to, you know, like take it further than that, we can talk about it, but that's not really the intent.
So I would just say, yeah, that's, that's the first, you know, a logical next step If you wanna dig deeper, it's freebrandcall.com/jw and I think you'll probably put that in the show notes and stuff too. Yeah. Okay.
Tia Graham: Cool. Well, thank you so much. Have a really good week.
Jeremy Weber: All right. Thank you, Tia.